10/17/14

The creative behind Etc

Most designers will tell you that their creative family is the backbone of the design process. The Etc team has been together a long time, and I rely on these "Hookers" as we call each other. These ladies are definitely family, friends, inspiration, sisters, co-conspirators and the best encourage-rs I know in the industry. They find it in their hearts to praise a poor kit no matter if it is actually wonderful and tell me when they think something is off in a design. They forgive me when I finish up products close to a deadline and create such wonderful page to share real memories. They give me feedback, even if we don't agree and more than one kit has been thrown in the trash can when we all admit "this isn't working".

Take a journey with me as I try to do them justice with a bit of a highlight for each them over the next month. They deserve some praise for their creativeness, teamwork, un-failing friendship, and more than anything for their support of me no matter what the team is going through.

The first team member is more than a friend... she is a real life kind of friend that I am able to see on a regular basis. She is a fellow scrap hoarder and fellow designer that I found in the most un-predicted way at our daughter's school. She inspires me to be a better person and Mom as we navigate those amazing daughters through the teen years in the same town which we live. She is a shopping buddy, a positive voice in my week, a 20+ hr car ride singing buddy, an artst of self created songs from any random moment, she is funny - resolute - genuine - honest - beautiful - warm - passionate - compassionate - witty - kind and prescribes to the same Southern attitude and humor that only a true Southern woman understands ... bless her heart ♥

I know you all know her as Cheryl, aka: gonewiththewind or Fiddle Dee Dee Designs

10/12/14

Ready to be Enchanted for Halloween?

Every year I strive to add an adult friendly product to store for those older kids, adult parties, maybe just for someone who does not celebrate that actual event but does have some evening photos for the season. One sweet Etc friend emailed to mention that she thought the kit and alphas would great even for Mardi Gras events - and I agree! New Orleans and events here along the coast are rich with purples and teals keeping in mind those celebrations. Thanks Eva for keeping us thinking of outside the box uses with the fun idea ♥

This year, I bring you the Enchanted Kit - rich with bold colors but maintaining the shabby slightly grunge feel you have come to expect with all of Etc by Danyale products. I try to create things I want to use with my own precious family photos, so this is a must have in the store.


Not-so-scary Halloween kit option!

This week, I was able to completely up-cycle and re-cycle and old mini into a full size kit. I had been asked when I came over to Scrap Orchard if I would bring this one back this year, so having a chance to upgrade it was great fun! This one is perfect for those not-so-scary seasonal photos, events, invites - you name it!


9/25/14

Climbing Trees and Falling Leaves

As the house is open to the pre-Fall breezy mornings here along the coast, I am taken to many moments during the day to a time when my kids were younger. The leaves falling just enough to see the sky through the branches, meant the boys would spend hours climbing the trees. They used the partial cover that emerged for foam dart gun fights, binocular searches over the tops of fences (little voyeurs that kids are, haha) and of course for hiding when called upon to do chores.

Once the yard chores started, there was always those first times of jumping in the leaves before raking them all back up into piles again. Long days of cool weather meant they would be hours and hours of walking around finding little treasures to fill their pockets to return home and hide in some of the very boxes they still hold dear.

This week's release was inspired by those memories. I hope you are inspired as well ♥